Aligning with Customer Needs to Create a Dynamic Relationship with a Competitive Edge

15:15 - 15:50

  • How has the increasing complexity of the supply chain redefined the supplier-customer relationship?
  • Customers are expecting more from their suppliers and the production process is increasingly a joint enterprise
  • How to build a dynamic relationship with your customers to create a competitive advantage by aligning the customer needs with your own capabilities
  • Communicating with the customers about the direction of strategic plans and working together to cut costs and improve the quality
  • How working closely together can achieve efficiency and increase customer retention